Chelsea Consider Selling Naming Rights for Stamford Bridge

Chelsea are looking for sponsors that will be used as the name of the new Stamford Bridge Stadium. Chelsea hope the management sponsor could be announced before the end of this time in the middle of next year.

Stamford Bridge

"This is an important step in the effort to increase the income of the Club," said Ron Gourlay, Chief Executive of Chelsea.

Before you can build a new stadium, the management of the Chelsea had to buy the old stadium in Stamford Bridge, West London, owned by Chelsea Pitch Owners (CPO). But shareholders CPO does not support proposals Bolton management.

Management is only supported by 61.5% of the shareholders while the internal provisions mention propsal Chelsea Chelsea should be supported for a minimum of 75% shareholder of CPO.

The smallest in Europe

42.449-capacity Stamford Bridge stadium seating and reduced to 38,000 seats for UEFA match due to safety requirements and tighter security.

That number is much smaller than the Old Trafford Stadium owned by Manchester United (75.797 seats) and the Emirates Stadium of Arsenal (60.361 seats). Number of audience seats proportional to income. If Chelsea can increase the capacity of its own revenue clubs will increase.

Because it cannot move to a new stadium — at least in the near future-the management of other roads with Chelsea consider looking for sponsors that would later be used as the name of the stadium.

"Our Stadium now includes one of the smallest in Europe. We must find a way out (to solve this problem), "said Gourlay.

The stadium's name was taken by sales management Arsenal in 2004 when leaving Highbury. With Emirates airline, hired Arsenal managed to earn income not less than US $ 150 million. The headquarters of Barcelona known as Emirates Stadium until the end of the season 2020/2021.